The subjects of marketing studies are as follows:
- Markets (overall situation in different markets, market structure, characteristics of key market players and analysis of their market shares);
- Analysis of the competitive ability of the companies planning to enter new markets (regions, business areas), analysis and assessment of market risks for new players;
- SWOT analysis of competitors, their capacity of lobbying business interests and using administrative resources;
- Analysis of the degree of market monopolization by a group of companies.